ABOUT THE CORPORATE WORD

The Corporate Word was established in 1987 to handle one specific project – a glossy promotional magazine about the city of Hamilton, Ontario, Canada published by the local Chamber of Commerce.

This corporate project was our first opportunity to shine – and we did! The finished product was well-received. It proved to be a successful marketing tool for the client.

Why? 

Because it blended the necessary facts and statistics with evocative descriptive writing to showcase a city and its environs.

The written word has unimaginable power! Think of the times you have been provoked, persuaded, entertained, enthralled, saddened or angered by words. Words can tell a story, describe a person and sing a melody – not bad, for a group of abstract symbols!

The key to the power of words is being able to use the right word at the right time and in the correct context. Appropriate punctuation then makes the meaning of the sentence crystal clear. The science of parsing a sentence construction demonstrates how this works.

Consider the following:

Woman: without her, man is nothing.

Woman without her man, is nothing.

Skillfully employed, words can impress us, move us to action, transform our thinking, challenge our beliefs. Power, indeed!

The Corporate Word takes immense pride in creating written documents that not only say something worthwhile, but say it in an interesting, informative manner. 

The Corporate Word also offers editing and proof-reading services.

General Manager Trudi Down has a background in education and library research, as well as newspaper and magazine writing .